This was brilliantly executed by BBDO New York. I won't add any further commentary to this but take a look for yourself if you haven't checked it out already.
It is important to realise that slavery still exists in this modern day and age in various forms, regardless of how less barbaric it may appear to be in comparison to how it was in the past.
Developed by DareLondon forHope for Justice, the issue of modern slavery has been brought to light through an online advertising campaign using various media including a videoand still images in the form of film posters, much similar and inspired by Steve McQueen's film, 12 Years a Slave.
The campaign also came about at the right time when the film was receiving a lot of attention, especially with its numerousAcademy Awardsnominations and awards such as Best Picture and Best Actress.
Nike's slogan "Just Do It" celebrated its 25th anniversary with their new campaign "Possibilities" featuring LeBron James, Serena Williams, Gerard Pique and Andre Ward.
For the first time, Nike is using their classic tagline as a hashtag (#justdoit) on social media to inspire viewers to participate in Nike+ challenges including Nike+ Running and NikeFuel challenges using the Nike+Running app.
Happy 25th Birthday, you're just as old as I am! Made famous by Dan Wieden (founder of advertising agency, Wieden+Kennedy), the very first advertising campaign in 1988 featured 80 year old, Walt Stack. Clickhereto check it out the original commercial.
What's a kid to do when they are abused by an adult? They are vulnerable and wouldn't know what to do, who to tell or where to go.
A clever designed campaign by ad agency, Grey (Spain), for ANAR Foundation(Ayuda A Ninos Y Adolescentes En Riesgo or Help For Children And Adolescents At Risk) was launched in Spain with the aim to increase child abuse awareness and encourage child abuse victims to reach out for help by making a phone call in discreet.
The outdoor poster ads have two seperate messages for two target groups; one aimed at adults and the other aimed at children. Each target message were designed to be visible only for the intended target group, made possible by knowing the average height and using a lenticular lens.
The message made visible to the adult is a general child abuse awareness message. It also displays an image of a clean face of a boy from the adult's point of view.
Whereas, the other message aimed at children displays the same image of the child but clearly appears to have wounds and bruises as a result of violence. The important message of making a phone call along with a number are also displayed and visible only from their point of view.
When it comes to Coca-Cola, you either love it or hate it. You either love or hate the drinks; or you simply love or hate the brand itself. Personally, I'm a proud member of Team Coca Cola. And, most of their campaigns? Love them.
Please put any cynical thoughts aside for once, and enjoy this Coca-Cola commercial that hopefully inspires us all to "Let's Go Crazy" and do good deeds.
While I was not particularly following the event closely or interested in the grid iron game itself, I would still like to congratulate the Baltimore Ravens for their Super Bowl XLVII win! Being a marketing student, it's hard to let this pass without being interested in what the "Brand Bowl" had to offer and how the audience responded this year. Of course, much of the talk about the Super Bowl, especially on social media (specifically Twitter), was about Beyonce's half-time show performance. In case you haven't caught up, she did put on a marvelous show with a surprise appearance of the girls from Destiny's Child (Kelly and Michelle). They all looked stunning! Check it out!
Another thing that made this year's Super Bowl memorable was the sudden power outage. I can imagine it being so exciting to be at the Super Bowl to witness the black out! Even though it was only half the lights, but still exciting and enough for people to mention it on social media.
On top of that, Oreo quickly responded (after approval) with the following tweet which then spread very quickly:
The process of what happened behind the scenes is briefly provided in this article.
I have yet to watch all of the commercials, but here are a few that I enjoyed from what I've seen so far. The ones posted on my previous post are also in my list of favourites.
From my observation of the Super Bowl ads, the majority of the brands have integrated hashtags with their commercials. I found this article "2013 Superbowl Ads Favour URLS, Hashtags - Not Facebook" by Jeremiah Owyang very informative about this year's Super Bowl ads integration with technology. It's useful data to think about for future marketing campaigns.
Rise of the hashtags? Not only are hashtags useful on Twitter, but it's also useful for content discovery on other social media platforms such as Instagram, Tumblr and Pinterest. Perhaps, a weakness for Facebook? Lots o' Love, Linda
Okay, so the big game is not far away. What do I mean by the big game? The big game in America; The Super Bowl XLVII! And we all know what that means; big game, big names, big show, big audience and big budget commercials.
With an expected audience of 110 million people from all over the world, it's no wonder companies spend around $3.8 million USD for 30 seconds of air-time. And on top of that, the commercials may be the highlight by most of that audience (ahem, that could be myself).
While the Baltimore Ravens vs San Francisco 49ers game is just around the corner, we all have the chance to view some of the Super Bowl teasers and full commercials online days or even weeks before the kick-off.
Why are companies doing this? Won't this ruin the element of surprise and anticipation? Maybe, but according to Fortune, Suzie Reider of YouTube, says that Super Bowl ads that were pre-released ahead of the game averaged 9.1 million viewers in 2012. Whereas, an average of 1.3 million viewers were received for the ads that were released on the day of the game. With that in mind and the help of social media as a word-of-mouth platform, it would be a winner to release teasers and ads before game day. I also love that some of these commercials are embracing the "hashtags" so the audience may join in the online conversation. Here are some of this year's Super Bowl pre-releases: Milk Moustache: Got Milk?
