Post Brand Bowl

While I was not particularly following the event closely or interested in the grid iron game itself, I would still like to congratulate the Baltimore Ravens for their Super Bowl XLVII win! Being a marketing student, it's hard to let this pass without being interested in what the "Brand Bowl" had to offer and how the audience responded this year. 

Of course, much of the talk about the Super Bowl, especially on social media (specifically Twitter), was about Beyonce's half-time show performance. In case you haven't caught up, she did put on a marvelous show with a surprise appearance of the girls from Destiny's Child (Kelly and Michelle). They all looked stunning! Check it out! 

Another thing that made this year's Super Bowl memorable was the sudden power outage. I can imagine it being so exciting to be at the Super Bowl to witness the black out! Even though it was only half the lights, but still exciting and enough for people to mention it on social media.

On top of that, Oreo quickly responded (after approval) with the following tweet which then spread very quickly:

Image via Twitter (Oreo)

The process of what happened behind the scenes is briefly provided in this article.  

I have yet to watch all of the commercials, but here are a few that I enjoyed from what I've seen so far. The ones posted on my previous post are also in my list of favourites.  

Jeep: "Whole Again"

CBS: "Thank You"

Ram Trucks: "Farmer"

Doritos: "Goat 4 Sale"

From my observation of the Super Bowl ads, the majority of the brands have integrated hashtags with their commercials. I found this article "2013 Superbowl Ads Favour URLS, Hashtags - Not Facebook" by Jeremiah Owyang very informative about this year's Super Bowl ads integration with technology. It's useful data to think about for future marketing campaigns. 

Image via Web-Strategist 

Rise of the hashtags? Not only are hashtags useful on Twitter, but it's also useful for content discovery on other social media platforms such as Instagram, Tumblr and Pinterest. Perhaps, a weakness for Facebook? 

Lots o' Love, Linda