Just Do It: since 1988

Nike's slogan "Just Do It" celebrated its 25th anniversary with their new campaign "Possibilities" featuring LeBron James, Serena Williams, Gerard Pique and Andre Ward. 

Image via Nike Inc

Image via Nike Inc 

For the first time, Nike is using their classic tagline as a hashtag (#justdoit) on social media to inspire viewers to participate in Nike+ challenges including Nike+ Running and NikeFuel challenges using the Nike+Running app. 

Image via Nike

Happy 25th Birthday, you're just as old as I am! 

Made famous by Dan Wieden (founder of advertising agency, Wieden+Kennedy), the very first advertising campaign in 1988 featured 80 year old, Walt Stack. Click here to check it out the original commercial. 

Dan Wieden - Image via AdWeek 

Also check out this short video on how he came up with this famous tagline that is still relevant to this day. 

Lots o' Love, Linda 

Set the World on Fire!

Alicia Keys and her team have integrated social media into the marketing of her fifth concert tour, 'Set the World on Fire' as a way of personally connecting with her fans. This included creative uses of Tumblr, crowd-sourcing, Twitter and Behind-the-Scenes clips. 

Tumblr: 

Tumblr users were selected to document her tour as it unfolded. This meant that users were encouraged to post content, take photos, create gifs and collages. As a bonus, a photo pass, two show tickets and two meet-and-greet tickets were given to the Tumblr users involved. Keys is also an active user (www.thekeysofalicia.tumblr.com) on Tumblr and is also able to connect with fans by 'liking' and 'reblogging' posts. 

Crowd-sourcing: 

Alicia Keys' "Illuminate Me" video that was played during each show used a crowd-sourcing component. This meant that attendees at each city were given the opportunity to feature in the video at the concert when they submit photos of themselves as part of a "Keep Moving - Your City, Your Video" initiative. 

Twitter: 

Using the hashtag #AliciaDedicates on Twitter, fans tweet their section, row and seat number for the opportunity to have a song personally dedicated to them by Keys. Click the link to view the campaign video since it's an unlisted video on YouTube. 

Behind-the-Scenes Clips: 

Videos were also released on YouTube prior to the tour to create anticipation of her tour. Eg: Rehearsals Part 1. 

I believe these ideas are clever and creative ways for a recording artist to collaborate with fans utilising social media to facilitate with the marketing of upcoming tours. For more information on the projects, click here. 

Lots o' Love, Linda