When it comes to Coca-Cola, you either love it or hate it. You either love or hate the drinks; or you simply love or hate the brand itself. Personally, I'm a proud member of Team Coca Cola. And, most of their campaigns? Love them.
Please put any cynical thoughts aside for once, and enjoy this Coca-Cola commercial that hopefully inspires us all to "Let's Go Crazy" and do good deeds.
While I was not particularly following the event closely or interested in the grid iron game itself, I would still like to congratulate the Baltimore Ravens for their Super Bowl XLVII win! Being a marketing student, it's hard to let this pass without being interested in what the "Brand Bowl" had to offer and how the audience responded this year. Of course, much of the talk about the Super Bowl, especially on social media (specifically Twitter), was about Beyonce's half-time show performance. In case you haven't caught up, she did put on a marvelous show with a surprise appearance of the girls from Destiny's Child (Kelly and Michelle). They all looked stunning! Check it out!
Another thing that made this year's Super Bowl memorable was the sudden power outage. I can imagine it being so exciting to be at the Super Bowl to witness the black out! Even though it was only half the lights, but still exciting and enough for people to mention it on social media.
On top of that, Oreo quickly responded (after approval) with the following tweet which then spread very quickly:
The process of what happened behind the scenes is briefly provided in this article.
I have yet to watch all of the commercials, but here are a few that I enjoyed from what I've seen so far. The ones posted on my previous post are also in my list of favourites.
From my observation of the Super Bowl ads, the majority of the brands have integrated hashtags with their commercials. I found this article "2013 Superbowl Ads Favour URLS, Hashtags - Not Facebook" by Jeremiah Owyang very informative about this year's Super Bowl ads integration with technology. It's useful data to think about for future marketing campaigns.
Rise of the hashtags? Not only are hashtags useful on Twitter, but it's also useful for content discovery on other social media platforms such as Instagram, Tumblr and Pinterest. Perhaps, a weakness for Facebook? Lots o' Love, Linda
Okay, so the big game is not far away. What do I mean by the big game? The big game in America; The Super Bowl XLVII! And we all know what that means; big game, big names, big show, big audience and big budget commercials.
With an expected audience of 110 million people from all over the world, it's no wonder companies spend around $3.8 million USD for 30 seconds of air-time. And on top of that, the commercials may be the highlight by most of that audience (ahem, that could be myself).
While the Baltimore Ravens vs San Francisco 49ers game is just around the corner, we all have the chance to view some of the Super Bowl teasers and full commercials online days or even weeks before the kick-off.
Why are companies doing this? Won't this ruin the element of surprise and anticipation? Maybe, but according to Fortune, Suzie Reider of YouTube, says that Super Bowl ads that were pre-released ahead of the game averaged 9.1 million viewers in 2012. Whereas, an average of 1.3 million viewers were received for the ads that were released on the day of the game. With that in mind and the help of social media as a word-of-mouth platform, it would be a winner to release teasers and ads before game day. I also love that some of these commercials are embracing the "hashtags" so the audience may join in the online conversation. Here are some of this year's Super Bowl pre-releases: Milk Moustache: Got Milk?
