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| Image via Fespa |
What's a kid to do when they are abused by an adult? They are vulnerable and wouldn't know what to do, who to tell or where to go.
A clever designed campaign by ad agency, Grey (Spain), for ANAR Foundation (Ayuda A Ninos Y Adolescentes En Riesgo or Help For Children And Adolescents At Risk) was launched in Spain with the aim to increase child abuse awareness and encourage child abuse victims to reach out for help by making a phone call in discreet.
The outdoor poster ads have two seperate messages for two target groups; one aimed at adults and the other aimed at children. Each target message were designed to be visible only for the intended target group, made possible by knowing the average height and using a lenticular lens.
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| Image via International Business Times |
The message made visible to the adult is a general child abuse awareness message. It also displays an image of a clean face of a boy from the adult's point of view.
Whereas, the other message aimed at children displays the same image of the child but clearly appears to have wounds and bruises as a result of violence. The important message of making a phone call along with a number are also displayed and visible only from their point of view.
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| Image via Resource Mag Online - Message visible for adults |
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| Image via Resource Mag Online - Hidden message visible for children |
How this works is explained in the video below:
Lots o' Love, Linda
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