Inspiration from Mr. Mandela

Some very important things you can learn from Nelson Mandela's life: 

• Have faith in justice
• Courage is the triumph over fear
• With hard work comes progress 
• Take pride in your convictions 
• Show compassion to everyone 
• Be humble
• It's futile to be thinking about what happened in the past, we are thinking about what is happening now and what should happen tomorrow
• Continue to laugh! 

Rest In Peace, Nelson Mandela (18 July 1918 - 5 December 2013). 

Image via Nelson Mandela Foundation 

Lots o' Love, Linda 

MOVE for the MOVEment

An inspiring campaign "Dance (RED) Saves Lives", that Coke and Red have launched together was a movement to raise awareness of AIDS/HIV in the lead up to World AIDS Day (1st December). What other fun and great way to do this other than through dance, which was the main element to this campaign. It encouraged consumers to join the dance movement and upload their own video in support of the fight for an aids-free generation. 

It included the official video of Tommy Trash's remix of Empire of the Sun's song "Celebrate", that featured a few infamous dancers that many of the younger demographic have connected with on social media; meanwhile, showing a simple signature dance that consumers can follow and feature in their own music videos, also using the featured song. 

Harry Shum Jr, Jabbawockeez, Brian Puspos, and Les Twins all in one video, yes!

The movement also reached Sydney for the dance music festival "Stereosonic", where live-streaming of the 2-day event was available on danceRED.com. 

Image via White Raver Rafting 

To learn more about this movement, click here.  

#CokeRedMoves 

Lots o' Love, Linda 

Virgin America Safety Video

It is a known fact that safety video instructions on flights can be dull and boring. Virgin America have launched a new safety video that have the entertainment and creative elements to it, that is, using dance and music. Of course, this makes it more exciting and enjoyable to watch and listen.

I also found that this video had spread viral though my social networks. 

Lots o' Love, Linda

Make My Magnum

Ensemble were the geniuses behind the creation of the Magnum Pleasure Pop-Up store at Westfield Sydney. With pop-up stores in other cities including New York, Milan, Shanghai and Toronto as part of a global campaign, the 6 week promotion created quite a buzz! 

I was fortunate to experience this on its final day, even though I had to wait in line for what seemed liked ages. It was definitely worth it! 

Designing your own magnum ice cream from a range of toppings and then seeing it being created before you is something you can't let pass. I'm sure everyone can relate to the feeling the pop-up store gave, which was making everyone feel like a big kid again at a candy store or close to being at Willy Wonka's chocolate factory. 

And of course, an experiential marketing campaign cannot do without integrating social elements. IPads were provided on location where consumers were able to share photos of their aesthetically pleasing creations on social media. 

Images via Magnum Sydney

Lots o' Love, Linda 

Just Do It: since 1988

Nike's slogan "Just Do It" celebrated its 25th anniversary with their new campaign "Possibilities" featuring LeBron James, Serena Williams, Gerard Pique and Andre Ward. 

Image via Nike Inc

Image via Nike Inc 

For the first time, Nike is using their classic tagline as a hashtag (#justdoit) on social media to inspire viewers to participate in Nike+ challenges including Nike+ Running and NikeFuel challenges using the Nike+Running app. 

Image via Nike

Happy 25th Birthday, you're just as old as I am! 

Made famous by Dan Wieden (founder of advertising agency, Wieden+Kennedy), the very first advertising campaign in 1988 featured 80 year old, Walt Stack. Click here to check it out the original commercial. 

Dan Wieden - Image via AdWeek 

Also check out this short video on how he came up with this famous tagline that is still relevant to this day. 

Lots o' Love, Linda