An inspiring campaign "Dance (RED) Saves Lives", that Coke and Red have launched together was a movement to raise awareness of AIDS/HIV in the lead up to World AIDS Day (1st December). What other fun and great way to do this other than through dance, which was the main element to this campaign. It encouraged consumers to join the dance movement and upload their own video in support of the fight for an aids-free generation.
It included the official video of Tommy Trash's remix of Empire of the Sun's song "Celebrate", that featured a few infamous dancers that many of the younger demographic have connected with on social media; meanwhile, showing a simple signature dance that consumers can follow and feature in their own music videos, also using the featured song.
Harry Shum Jr, Jabbawockeez, Brian Puspos, and Les Twins all in one video, yes!
The movement also reached Sydney for the dance music festival "Stereosonic", where live-streaming of the 2-day event was available on danceRED.com.
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| Image via White Raver Rafting |
#CokeRedMoves
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