MOVE for the MOVEment

An inspiring campaign "Dance (RED) Saves Lives", that Coke and Red have launched together was a movement to raise awareness of AIDS/HIV in the lead up to World AIDS Day (1st December). What other fun and great way to do this other than through dance, which was the main element to this campaign. It encouraged consumers to join the dance movement and upload their own video in support of the fight for an aids-free generation. 

It included the official video of Tommy Trash's remix of Empire of the Sun's song "Celebrate", that featured a few infamous dancers that many of the younger demographic have connected with on social media; meanwhile, showing a simple signature dance that consumers can follow and feature in their own music videos, also using the featured song. 

Harry Shum Jr, Jabbawockeez, Brian Puspos, and Les Twins all in one video, yes!

The movement also reached Sydney for the dance music festival "Stereosonic", where live-streaming of the 2-day event was available on danceRED.com. 

Image via White Raver Rafting 

To learn more about this movement, click here.  

#CokeRedMoves 

Lots o' Love, Linda 

Set the World on Fire!

Alicia Keys and her team have integrated social media into the marketing of her fifth concert tour, 'Set the World on Fire' as a way of personally connecting with her fans. This included creative uses of Tumblr, crowd-sourcing, Twitter and Behind-the-Scenes clips. 

Tumblr: 

Tumblr users were selected to document her tour as it unfolded. This meant that users were encouraged to post content, take photos, create gifs and collages. As a bonus, a photo pass, two show tickets and two meet-and-greet tickets were given to the Tumblr users involved. Keys is also an active user (www.thekeysofalicia.tumblr.com) on Tumblr and is also able to connect with fans by 'liking' and 'reblogging' posts. 

Crowd-sourcing: 

Alicia Keys' "Illuminate Me" video that was played during each show used a crowd-sourcing component. This meant that attendees at each city were given the opportunity to feature in the video at the concert when they submit photos of themselves as part of a "Keep Moving - Your City, Your Video" initiative. 

Twitter: 

Using the hashtag #AliciaDedicates on Twitter, fans tweet their section, row and seat number for the opportunity to have a song personally dedicated to them by Keys. Click the link to view the campaign video since it's an unlisted video on YouTube. 

Behind-the-Scenes Clips: 

Videos were also released on YouTube prior to the tour to create anticipation of her tour. Eg: Rehearsals Part 1. 

I believe these ideas are clever and creative ways for a recording artist to collaborate with fans utilising social media to facilitate with the marketing of upcoming tours. For more information on the projects, click here. 

Lots o' Love, Linda 

Bringing Sexy Back!

Looks like 2013 is definitely going to be Justin Timberlake's year! After what seems like half a decade of hiatus, you can tell he's been keeping himself busy. From taking on acting roles, to relaunching the new MySpace, to getting married to Jessica Biel, to releasing new singles (and an album on its way) and not to mention, becoming the creative director of Bud Light. Also, his performance at this year's Grammy Awards was nothing short of amazing! 

I've always been a big fan of Justin Timberlake. Luckily for me, being a late 80's baby and childhood spent in the 90's means that I got to witness JT go from being a member of boyband, *NSYNC, to where he is today. And that is, taking over the world by bringing sexy back one step at a time. 

*NSYNC - I Want You Back

Justin Timberlake: Mirrors

Produced by Timbaland, the new album 'The 20/20 Experience' is set to be released on March 19. I'm definitely looking forward to it!

Image via Billboard 

Lots o' Love, Linda