MOVE for the MOVEment

An inspiring campaign "Dance (RED) Saves Lives", that Coke and Red have launched together was a movement to raise awareness of AIDS/HIV in the lead up to World AIDS Day (1st December). What other fun and great way to do this other than through dance, which was the main element to this campaign. It encouraged consumers to join the dance movement and upload their own video in support of the fight for an aids-free generation. 

It included the official video of Tommy Trash's remix of Empire of the Sun's song "Celebrate", that featured a few infamous dancers that many of the younger demographic have connected with on social media; meanwhile, showing a simple signature dance that consumers can follow and feature in their own music videos, also using the featured song. 

Harry Shum Jr, Jabbawockeez, Brian Puspos, and Les Twins all in one video, yes!

The movement also reached Sydney for the dance music festival "Stereosonic", where live-streaming of the 2-day event was available on danceRED.com. 

Image via White Raver Rafting 

To learn more about this movement, click here.  

#CokeRedMoves 

Lots o' Love, Linda 

Virgin America Safety Video

It is a known fact that safety video instructions on flights can be dull and boring. Virgin America have launched a new safety video that have the entertainment and creative elements to it, that is, using dance and music. Of course, this makes it more exciting and enjoyable to watch and listen.

I also found that this video had spread viral though my social networks. 

Lots o' Love, Linda

Make My Magnum

Ensemble were the geniuses behind the creation of the Magnum Pleasure Pop-Up store at Westfield Sydney. With pop-up stores in other cities including New York, Milan, Shanghai and Toronto as part of a global campaign, the 6 week promotion created quite a buzz! 

I was fortunate to experience this on its final day, even though I had to wait in line for what seemed liked ages. It was definitely worth it! 

Designing your own magnum ice cream from a range of toppings and then seeing it being created before you is something you can't let pass. I'm sure everyone can relate to the feeling the pop-up store gave, which was making everyone feel like a big kid again at a candy store or close to being at Willy Wonka's chocolate factory. 

And of course, an experiential marketing campaign cannot do without integrating social elements. IPads were provided on location where consumers were able to share photos of their aesthetically pleasing creations on social media. 

Images via Magnum Sydney

Lots o' Love, Linda 

Just Do It: since 1988

Nike's slogan "Just Do It" celebrated its 25th anniversary with their new campaign "Possibilities" featuring LeBron James, Serena Williams, Gerard Pique and Andre Ward. 

Image via Nike Inc

Image via Nike Inc 

For the first time, Nike is using their classic tagline as a hashtag (#justdoit) on social media to inspire viewers to participate in Nike+ challenges including Nike+ Running and NikeFuel challenges using the Nike+Running app. 

Image via Nike

Happy 25th Birthday, you're just as old as I am! 

Made famous by Dan Wieden (founder of advertising agency, Wieden+Kennedy), the very first advertising campaign in 1988 featured 80 year old, Walt Stack. Click here to check it out the original commercial. 

Dan Wieden - Image via AdWeek 

Also check out this short video on how he came up with this famous tagline that is still relevant to this day. 

Lots o' Love, Linda 

Make Cupcakes, Not War!

Image via Ahoodie

Image via Business Week 

A few months ago (late May to be exact), I was fortunate to see Johnny Earle present at Vivid Sydney Ideas , Co-Create the Experience. I've been following Johnny since 2010 via Twitter, so I was super excited to see and meet the mastermind of the Johnny Cupcakes brand, all the way from Boston. 

He was named as Business Week's number one Young Entrepreneur of the Year in 2008 at the age of 26. 

He spoke of how he turned a simple idea into the successful business it is today. He spoke how he thinks his concept is strange, but strange is good. Strange is important. 

And, I can tell you, his entrepreneurial mindset was really inspiring to say the least. And, I certainly learned a lot about marketing during his key note presentation. 

I came to learn about Johnny Cupcakes in 2010 from Twitter and followed him since then. Of course, at first, I thought it was just a cupcake brand, but it wasn't. It's actually a t-shirt brand, with physical stores decked out to look like bakeries. 

A lot of his brand awareness came as a result of word-of-mouth. Johnny spoke about how he did not advertise his brand, but the beauty of word-of-mouth of his brand, to his surprise, spread not only domestically but internationally. And this was because of the following; 

• Packaging 
• Experience 
• Keep people talking 
• Travel
• Network 
• Build a community 
• Re-invest into the brand 
• Keep positive 
• Thrills and surprise 

Further important notes I took from this session are: 

• Approach people you know AND don't know
• Leave social circle and meet new people 
• Don't worry about getting broke 
• Everyone should have a business card 
• Do more of what makes you happy! 

Johnny Cupcakes Pop-Up Store in Sydney 

The little gift he hid under our seats as a 'surprise' strategy. 

Meet & Greet! I was tired by this time while carrying heavy textbooks, but I was real happy to meet him!

This moment will go down to one of my highlights of the year.

To learn more about Johnny Cupcakes, watch this video;

Lots o' Love, Linda