It is a known fact that safety video instructions on flights can be dull and boring. Virgin America have launched a new safety video that have the entertainment and creative elements to it, that is, using dance and music. Of course, this makes it more exciting and enjoyable to watch and listen.
I also found that this video had spread viral though my social networks. Lots o' Love, Linda
Ensemble were the geniuses behind the creation of the MagnumPleasure Pop-Up store at Westfield Sydney. With pop-up stores in other cities including New York, Milan, Shanghai and Toronto as part of a global campaign, the 6 week promotion created quite a buzz! I was fortunate to experience this on its final day, even though I had to wait in line for what seemed liked ages. It was definitely worth it! Designing your own magnum ice cream from a range of toppings and then seeing it being created before you is something you can't let pass. I'm sure everyone can relate to the feeling the pop-up store gave, which was making everyone feel like a big kid again at a candy store or close to being at Willy Wonka's chocolate factory. And of course, an experiential marketing campaign cannot do without integrating social elements. IPads were provided on location where consumers were able to share photos of their aesthetically pleasing creations on social media.
Nike's slogan "Just Do It" celebrated its 25th anniversary with their new campaign "Possibilities" featuring LeBron James, Serena Williams, Gerard Pique and Andre Ward.
For the first time, Nike is using their classic tagline as a hashtag (#justdoit) on social media to inspire viewers to participate in Nike+ challenges including Nike+ Running and NikeFuel challenges using the Nike+Running app.
Happy 25th Birthday, you're just as old as I am! Made famous by Dan Wieden (founder of advertising agency, Wieden+Kennedy), the very first advertising campaign in 1988 featured 80 year old, Walt Stack. Clickhereto check it out the original commercial.
A few months ago (late May to be exact), I was fortunate to see Johnny Earle present at Vivid Sydney Ideas , Co-Create the Experience. I've been following Johnny since 2010 via Twitter, so I was super excited to see and meet the mastermind of the Johnny Cupcakes brand, all the way from Boston. He was named as Business Week's number one Young Entrepreneur of the Year in 2008 at the age of 26. He spoke of how he turned a simple idea into the successful business it is today. He spoke how he thinks his concept is strange, but strange is good. Strange is important. And, I can tell you, his entrepreneurial mindset was really inspiring to say the least. And, I certainly learned a lot about marketing during his key note presentation. I came to learn about Johnny Cupcakes in 2010 from Twitter and followed him since then. Of course, at first, I thought it was just a cupcake brand, but it wasn't. It's actually a t-shirt brand, with physical stores decked out to look like bakeries. A lot of his brand awareness came as a result of word-of-mouth. Johnny spoke about how he did not advertise his brand, but the beauty of word-of-mouth of his brand, to his surprise, spread not only domestically but internationally. And this was because of the following;
Packaging
Experience
Keep people talking
Travel
Network
Build a community
Re-invest into the brand
Keep positive
Thrills and surprise
Further important notes I took from this session are:
Approach people you know AND don't know
Leave social circle and meet new people
Don't worry about getting broke
Everyone should have a business card
Do more of what makes you happy!
Johnny Cupcakes Pop-Up Store in Sydney
The little gift he hid under our seats as a 'surprise' strategy.
Meet & Greet! I was tired by this time while carrying heavy textbooks, but I was real happy to meet him!
This moment will go down to one of my highlights of the year. To learn more about Johnny Cupcakes, watch this video;
What's a kid to do when they are abused by an adult? They are vulnerable and wouldn't know what to do, who to tell or where to go.
A clever designed campaign by ad agency, Grey (Spain), for ANAR Foundation(Ayuda A Ninos Y Adolescentes En Riesgo or Help For Children And Adolescents At Risk) was launched in Spain with the aim to increase child abuse awareness and encourage child abuse victims to reach out for help by making a phone call in discreet.
The outdoor poster ads have two seperate messages for two target groups; one aimed at adults and the other aimed at children. Each target message were designed to be visible only for the intended target group, made possible by knowing the average height and using a lenticular lens.
The message made visible to the adult is a general child abuse awareness message. It also displays an image of a clean face of a boy from the adult's point of view.
Whereas, the other message aimed at children displays the same image of the child but clearly appears to have wounds and bruises as a result of violence. The important message of making a phone call along with a number are also displayed and visible only from their point of view.
