Make My Magnum

Ensemble were the geniuses behind the creation of the Magnum Pleasure Pop-Up store at Westfield Sydney. With pop-up stores in other cities including New York, Milan, Shanghai and Toronto as part of a global campaign, the 6 week promotion created quite a buzz! 

I was fortunate to experience this on its final day, even though I had to wait in line for what seemed liked ages. It was definitely worth it! 

Designing your own magnum ice cream from a range of toppings and then seeing it being created before you is something you can't let pass. I'm sure everyone can relate to the feeling the pop-up store gave, which was making everyone feel like a big kid again at a candy store or close to being at Willy Wonka's chocolate factory. 

And of course, an experiential marketing campaign cannot do without integrating social elements. IPads were provided on location where consumers were able to share photos of their aesthetically pleasing creations on social media. 

Images via Magnum Sydney

Lots o' Love, Linda 

Just Do It: since 1988

Nike's slogan "Just Do It" celebrated its 25th anniversary with their new campaign "Possibilities" featuring LeBron James, Serena Williams, Gerard Pique and Andre Ward. 

Image via Nike Inc

Image via Nike Inc 

For the first time, Nike is using their classic tagline as a hashtag (#justdoit) on social media to inspire viewers to participate in Nike+ challenges including Nike+ Running and NikeFuel challenges using the Nike+Running app. 

Image via Nike

Happy 25th Birthday, you're just as old as I am! 

Made famous by Dan Wieden (founder of advertising agency, Wieden+Kennedy), the very first advertising campaign in 1988 featured 80 year old, Walt Stack. Click here to check it out the original commercial. 

Dan Wieden - Image via AdWeek 

Also check out this short video on how he came up with this famous tagline that is still relevant to this day. 

Lots o' Love, Linda 

Make Cupcakes, Not War!

Image via Ahoodie

Image via Business Week 

A few months ago (late May to be exact), I was fortunate to see Johnny Earle present at Vivid Sydney Ideas , Co-Create the Experience. I've been following Johnny since 2010 via Twitter, so I was super excited to see and meet the mastermind of the Johnny Cupcakes brand, all the way from Boston. 

He was named as Business Week's number one Young Entrepreneur of the Year in 2008 at the age of 26. 

He spoke of how he turned a simple idea into the successful business it is today. He spoke how he thinks his concept is strange, but strange is good. Strange is important. 

And, I can tell you, his entrepreneurial mindset was really inspiring to say the least. And, I certainly learned a lot about marketing during his key note presentation. 

I came to learn about Johnny Cupcakes in 2010 from Twitter and followed him since then. Of course, at first, I thought it was just a cupcake brand, but it wasn't. It's actually a t-shirt brand, with physical stores decked out to look like bakeries. 

A lot of his brand awareness came as a result of word-of-mouth. Johnny spoke about how he did not advertise his brand, but the beauty of word-of-mouth of his brand, to his surprise, spread not only domestically but internationally. And this was because of the following; 

• Packaging 
• Experience 
• Keep people talking 
• Travel
• Network 
• Build a community 
• Re-invest into the brand 
• Keep positive 
• Thrills and surprise 

Further important notes I took from this session are: 

• Approach people you know AND don't know
• Leave social circle and meet new people 
• Don't worry about getting broke 
• Everyone should have a business card 
• Do more of what makes you happy! 

Johnny Cupcakes Pop-Up Store in Sydney 

The little gift he hid under our seats as a 'surprise' strategy. 

Meet & Greet! I was tired by this time while carrying heavy textbooks, but I was real happy to meet him!

This moment will go down to one of my highlights of the year.

To learn more about Johnny Cupcakes, watch this video;

Lots o' Love, Linda 

Secret Message for the Kids

Image via Fespa

What's a kid to do when they are abused by an adult? They are vulnerable and wouldn't know what to do, who to tell or where to go. 

A clever designed campaign by ad agency, Grey (Spain), for ANAR Foundation  (Ayuda A Ninos Y Adolescentes En Riesgo or Help For Children And Adolescents At Risk) was launched in Spain with the aim to increase child abuse awareness and encourage child abuse victims to reach out for help by making a phone call in discreet.

The outdoor poster ads have two seperate messages for two target groups; one aimed at adults and the other aimed at children. Each target message were designed to be visible only for the intended target group, made possible by knowing the average height and using a lenticular lens. 

Image via International Business Times

The message made visible to the adult is a general child abuse awareness message. It also displays an image of a clean face of a boy from the adult's point of view. 

Whereas, the other message aimed at children displays the same image of the child but clearly appears to have wounds and bruises as a result of violence. The important message of making a phone call along with a number are also displayed and visible only from their point of view. 

Image via Resource Mag Online - Message visible for adults 

Image via Resource Mag Online - Hidden message visible for children 

How this works is explained in the video below: 

Lots o' Love, Linda 

Here's to the Mums!

In celebration of Mother's Day 2013, Google launched a campaign to honour the mothers of the world called Here's to the Moms. There is also an additional digital page to allow users more ways to celebrate and thank their mothers by using Google products (keep in mind, I'm Australian, hence I use "mums" instead of "moms"). 

They are able to create a Mother's Day card using Google Doodle; share videos from YouTube; search Google Maps for florists near by for flower deliveries; use Google Plus to create circles and hangouts; and Google Offers for last minute gift shopping just to name a few. 

Image via Google - Mother's Day 2013 Doodle 

If you were on the Google homepage on Mother's Day, you would probably have enjoyed the fun Google Doodle of creating a Mother's Day card. To have a play with it if you haven't already or to read more of behind the scenes of the project, click here. 

Here's another touching video that I've found by Family Share.  

To the mothers of the world, never forget how special and important you are. Your hard work never goes unappreciated. The world wouldn't be where it is today without you all.  

And of course, to my very own mother, thank you so much for everything you have done and continue to do. I'm a pretty hard and stubborn kid. You have spoiled me with too much in this world and I can't imagine how it feels to raise someone like myself. Thank you so much for being brave, hardworking and never giving up on me. 

And not to mention, you are hilarious! The weird habits you have make the funny and awesome person that you are. Everyday is another episode of what I like to call it, "Keeping Up With the TRANdashians" and I can't imagine it otherwise. Thank you. I really mean it. 

I LOVE YOU!  

Lots o' Love, Linda