Iconic Selfie

Image via Hollywood Reporter 

The infamous selfie from the Oscar's 2014 that Ellen DeGeneres posted onto Twitter that received a lot of attention and over 2 million re-tweets on Twitter, was a part of a marketing stunt for Samsung. 

The product placement integration was handled by Publicis Groupe who was also responsible for an infamous controversial selfie of President Barrack Obama. 

Turns out that the Oscar selfie photo was valued between $800 billion and $1 billion, due to its featured celebrities and the amount of sharing of the photo onto social media, which ultimately caused the social network to collapse temporarily. 

Lots o' Love, Linda 

12 Years a Slave

It is important to realise that slavery still exists in this modern day and age in various forms, regardless of how less barbaric it may appear to be in comparison to how it was in the past. 

Developed by Dare London for Hope for Justice, the issue of modern slavery has been brought to light through an online advertising campaign using various media including a video and still images in the form of film posters, much similar and inspired by Steve McQueen's film, 12 Years a Slave. 

The campaign also came about at the right time when the film was receiving a lot of attention, especially with its numerous Academy Awards nominations and awards such as Best Picture and Best Actress. 

Campaign images via The Inspiration Room

12 Years a Slave film poster via Carlton Jordon 

Lots o' Love, Linda 

Live-Action Toy Story

I know this was last year's news but I could not go on without making a post about this. Just when I thought I was the biggest Toy Story fan of all time, you then come across two even bigger dedicated fans who re-created the whole film using real toys. It couldn't get any better than this. The wonderful project by Jonason Pauley and Jesse Perrotta took two years. Wow! 

Check it out if you haven't already done so. It's impressive! 

The following images shows the comparisons between an image from the original scene and the re-created scene. Notice the attention to detail? 

Top image: original scene 

Bottom Image: re-created scene

Images via Pixar Post 

Check out Jonason's YouTube channel for more videos. 

Lots o' Love, Linda 

Inspiration from Mr. Mandela

Some very important things you can learn from Nelson Mandela's life: 

• Have faith in justice
• Courage is the triumph over fear
• With hard work comes progress 
• Take pride in your convictions 
• Show compassion to everyone 
• Be humble
• It's futile to be thinking about what happened in the past, we are thinking about what is happening now and what should happen tomorrow
• Continue to laugh! 

Rest In Peace, Nelson Mandela (18 July 1918 - 5 December 2013). 

Image via Nelson Mandela Foundation 

Lots o' Love, Linda 

MOVE for the MOVEment

An inspiring campaign "Dance (RED) Saves Lives", that Coke and Red have launched together was a movement to raise awareness of AIDS/HIV in the lead up to World AIDS Day (1st December). What other fun and great way to do this other than through dance, which was the main element to this campaign. It encouraged consumers to join the dance movement and upload their own video in support of the fight for an aids-free generation. 

It included the official video of Tommy Trash's remix of Empire of the Sun's song "Celebrate", that featured a few infamous dancers that many of the younger demographic have connected with on social media; meanwhile, showing a simple signature dance that consumers can follow and feature in their own music videos, also using the featured song. 

Harry Shum Jr, Jabbawockeez, Brian Puspos, and Les Twins all in one video, yes!

The movement also reached Sydney for the dance music festival "Stereosonic", where live-streaming of the 2-day event was available on danceRED.com. 

Image via White Raver Rafting 

To learn more about this movement, click here.  

#CokeRedMoves 

Lots o' Love, Linda