Set the World on Fire!

Alicia Keys and her team have integrated social media into the marketing of her fifth concert tour, 'Set the World on Fire' as a way of personally connecting with her fans. This included creative uses of Tumblr, crowd-sourcing, Twitter and Behind-the-Scenes clips. 

Tumblr: 

Tumblr users were selected to document her tour as it unfolded. This meant that users were encouraged to post content, take photos, create gifs and collages. As a bonus, a photo pass, two show tickets and two meet-and-greet tickets were given to the Tumblr users involved. Keys is also an active user (www.thekeysofalicia.tumblr.com) on Tumblr and is also able to connect with fans by 'liking' and 'reblogging' posts. 

Crowd-sourcing: 

Alicia Keys' "Illuminate Me" video that was played during each show used a crowd-sourcing component. This meant that attendees at each city were given the opportunity to feature in the video at the concert when they submit photos of themselves as part of a "Keep Moving - Your City, Your Video" initiative. 

Twitter: 

Using the hashtag #AliciaDedicates on Twitter, fans tweet their section, row and seat number for the opportunity to have a song personally dedicated to them by Keys. Click the link to view the campaign video since it's an unlisted video on YouTube. 

Behind-the-Scenes Clips: 

Videos were also released on YouTube prior to the tour to create anticipation of her tour. Eg: Rehearsals Part 1. 

I believe these ideas are clever and creative ways for a recording artist to collaborate with fans utilising social media to facilitate with the marketing of upcoming tours. For more information on the projects, click here. 

Lots o' Love, Linda 

Little Things



What wonderful things you may find as you go for a walk! I found my name literally in concrete! I guess I was bored enough to pay close attention to the ground I was walking on, but hey, I was pretty excited when I spotted this!

Lots o' Love, Linda



Zeitgeist 2012: Year In Review

This is for those curious to know what the world searched for on Google in 2012. Here's a Google Zeitgeist video that not only sums it up but also inspires us.

What is Google Zeitgeist?

zeit·geist

Pronunciation: 'tsIt-"gIst, 'zIt 

Function: noun 

Etymology: German, from Zeit (time) + Geist (spirit)

Date: 1884 

Meaning: the general intellectual, moral, and cultural climate of an era.

"Zeitgeist" means "the spirit of the times," and this spirit can be seen through the aggregation of millions of search queries Google receives every day. The annual Zeitgeist report reveals what captured the world's attention in the past year - out passions, interests and defining moments as seen through search.

Explore the most recent Year-End Zeitgeist, or take a trip back in time by looking through the archives.

 

2012 Zeitgeist - See what the world searched for in 2012.

(abstract taken from Google Zeitgeist)



Seizing the Moment

When was the last time you gave someone a compliment? Let it be for a loved one or even for a complete stranger, we all know that a compliment will always lift up someone's day. I think that in a world where everything seems to be fast paced and everyone's busy chasing their dreams, we forget to seize for a moment to let someone know how much they are appreciated. 

Actor, Rainn Wilson, created this video called "Street Compliments" for his Soul Pancake online project where by-passers took a moment to give their loved one a compliment. Hope this video inspires all of us to give compliments, especially when they are unexpected. 

 

Not to mention, another inspiring video that I've found from the Soul Pancake team is this one called "Take a Seat - Make a Friend?". Awesome is the word I can use to describe this whole concept! As I've mentioned, living in fast paced world, we don't often pay attention to strangers in public nor even feel that we need to. Technology has made everyone more attentive to the online world via their laptops, tablets and smart phones and to just keep to themselves. I don't blame them though, I'm also guilty of this. Talking to a complete stranger out of the blue can be pretty nerve racking because we are afraid of the response. 

However, if you take a moment to unplug and connect in the real world, who knows what kind of weird things you may find in common with a complete stranger (also a potential friend) as you will see in this video.

Someone bring these things to life in Sydney, please?  

Lots o' Love, Linda 

What is Love?

Ooops! I was supposed to post this video by Jubilee Project yesterday given it was Valentine's Day. I guess I got too distracted from watching too many videos that fit into this theme of "romantic love". From music videos, wedding proposals, prom date proposals, wedding videos, short films, to even some scenes from tv shows and movies (wow! I need to get a life!). All of which are inspiring or even heartbreaking. To me, Valentine's Day is just another day. But, seeing other people in love makes me happy and gives me a sense of unrealistic hope. Valentine's Day or not, we all know that love really does make the world go round and can certainly make us do crazy things. However, never forget that the most important love is self-love. Love yourself first to make giving and receiving love that much easier. 

Generosity Day: What is Love? 

And, I thought this song "Valentine" by the beautiful Kina Grannis would also be relevant. I dedicate this song to everyone out there. 

Lots o' Love, Linda