Ensemble were the geniuses behind the creation of the Magnum Pleasure Pop-Up store at Westfield Sydney. With pop-up stores in other cities including New York, Milan, Shanghai and Toronto as part of a global campaign, the 6 week promotion created quite a buzz!
I was fortunate to experience this on its final day, even though I had to wait in line for what seemed liked ages. It was definitely worth it!
Designing your own magnum ice cream from a range of toppings and then seeing it being created before you is something you can't let pass. I'm sure everyone can relate to the feeling the pop-up store gave, which was making everyone feel like a big kid again at a candy store or close to being at Willy Wonka's chocolate factory.
And of course, an experiential marketing campaign cannot do without integrating social elements. IPads were provided on location where consumers were able to share photos of their aesthetically pleasing creations on social media.
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| Images via Magnum Sydney
Lots o' Love, Linda
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