Secret Message for the Kids

Image via Fespa

What's a kid to do when they are abused by an adult? They are vulnerable and wouldn't know what to do, who to tell or where to go. 

A clever designed campaign by ad agency, Grey (Spain), for ANAR Foundation  (Ayuda A Ninos Y Adolescentes En Riesgo or Help For Children And Adolescents At Risk) was launched in Spain with the aim to increase child abuse awareness and encourage child abuse victims to reach out for help by making a phone call in discreet.

The outdoor poster ads have two seperate messages for two target groups; one aimed at adults and the other aimed at children. Each target message were designed to be visible only for the intended target group, made possible by knowing the average height and using a lenticular lens. 

Image via International Business Times

The message made visible to the adult is a general child abuse awareness message. It also displays an image of a clean face of a boy from the adult's point of view. 

Whereas, the other message aimed at children displays the same image of the child but clearly appears to have wounds and bruises as a result of violence. The important message of making a phone call along with a number are also displayed and visible only from their point of view. 

Image via Resource Mag Online - Message visible for adults 

Image via Resource Mag Online - Hidden message visible for children 

How this works is explained in the video below: 

Lots o' Love, Linda 

Here's to the Mums!

In celebration of Mother's Day 2013, Google launched a campaign to honour the mothers of the world called Here's to the Moms. There is also an additional digital page to allow users more ways to celebrate and thank their mothers by using Google products (keep in mind, I'm Australian, hence I use "mums" instead of "moms"). 

They are able to create a Mother's Day card using Google Doodle; share videos from YouTube; search Google Maps for florists near by for flower deliveries; use Google Plus to create circles and hangouts; and Google Offers for last minute gift shopping just to name a few. 

Image via Google - Mother's Day 2013 Doodle 

If you were on the Google homepage on Mother's Day, you would probably have enjoyed the fun Google Doodle of creating a Mother's Day card. To have a play with it if you haven't already or to read more of behind the scenes of the project, click here. 

Here's another touching video that I've found by Family Share.  

To the mothers of the world, never forget how special and important you are. Your hard work never goes unappreciated. The world wouldn't be where it is today without you all.  

And of course, to my very own mother, thank you so much for everything you have done and continue to do. I'm a pretty hard and stubborn kid. You have spoiled me with too much in this world and I can't imagine how it feels to raise someone like myself. Thank you so much for being brave, hardworking and never giving up on me. 

And not to mention, you are hilarious! The weird habits you have make the funny and awesome person that you are. Everyday is another episode of what I like to call it, "Keeping Up With the TRANdashians" and I can't imagine it otherwise. Thank you. I really mean it. 

I LOVE YOU!  

Lots o' Love, Linda 

Monsters University Grumblr

I've mentioned in a previous post about how genius the Pixar team is at experience marketing by creating a university website to anticipate the upcoming Monsters University film, and it never stopped from there. 

The marketing geniuses behind Pixar places more social media to clever use by creating a 'student-run' Tumblr blog called, The Grumblr. It's an easy blogging tool that allows for quick posts of photos, memes, GIFS, videos and reblogging posts that tickle your fancy. And, it's a great way to connect with Monsters Inc fans in the Tumblr community and for them to have a taste of the life of MU students. 

To make it even look more realistic, some images have been posted as 'instagram' style photos.
Here are some instagram pics posted on The Grumblr, cause any active Tumblr user knows that instagram pics are commonly posted.  

Image via Monsters University Grumblr

Image via Monsters University Grumblr

Image via Monsters University Grumblr 

Image via Monsters University Grumblr  

I'll be making more posts about Monsters University marketing communications in the future, so be forewarned.

Lots o' Love, Linda 

More Beautiful Than You Think

Being a woman, I know how hard it can be sometimes. I am also very aware of how critical we can be to our own selves. Afterall, we all seem to be our own worst critic and enemy. And most of all, those criticisms all stem from how we perceive ourselves...on the outside. 

There's always some kind of flaw that we pay the most attention to or are most self-conscious about. Ask any girl and she will tell you what they dislike about their image. Even the most gorgeous looking people will pick out some kind of flaw in themselves. I guess it's also hard cause people are always talking about people's looks. We start making comparisons and feel insecure about ourselves because we don't feel that we weigh up to society's standards. This is not to bash on girls but every now and then, I do hear and read harsh comments from other girls saying stuff like "she's not that pretty", "she's ugly", "she's disgustingly skinny", "her teeth are ugly", or "she's got no ass". 

Dove is a brand that is always on the mission to inspire women to embrace their own beauty. Agency, Ogilvy & Mather (Brazil) were the geniuses behind Dove's 'Real Beauty Sketches' campaign that went viral after its release more than 2 weeks ago. It's a clever social experiment that challenges how women currently think about themselves and to remind us that we are indeed beautiful the way we are. 

Check it out and you'll see why. 

 Both images via Ad Week. Sketches by Gil Zamora 

There are a few parody versions using men created that are also online. They're pretty funny! 

Here's one created by New Feelings Time.

For more sketches and videos from this campaign, click here. 


Lots o' Love, Linda

Powerful Image of Peace and Hope!

Image via News -  Boston Magazine. Photo by Mitchell Feinberg

One hundred and twenty pairs of running shoes were arranged in a colourful heart as the cover image of the May issue of Boston Magazine. These shoes belonged to some of the participants at this year's Boston Marathon. The issue also features a piece of  individual photos of 15 pairs of runners with each their own story of their response to the tragedy. 

Within 18 hours of its release on Twitter, the image was re-tweeted 1,063 times. A digital page was also launched so more people from around the world are able to post photos of their shoes and share their own story in relation to the Boston Marathon. 

There has been a great deal of kindness, support and resilience from people around the world for the people of Boston. Hope these are inspirational.  

Here are some of the individual photos of shoes and stories: 

Image & abstract via Boston Magazine -  Photo by Scott M, Lacey

Image & abstract via Boston Magazine - Photo by Scott M, Lacey

Image & abstract via Boston Magazine - Photo by Scott M, Lacey

Lots o' Love, Linda