Press for Progress

Image via Instagram: @LangLeav

Happy International Women's Day! 

This year the theme for this significant day is #PressforProgress. 

It is not about "hating men" or believing that women are superior to men, it's about putting the spotlight on gender parity. The discrimination, limitations and lack of representation of women that prevents us to reach our full potential still exists around the world today, both economically and socially.

Instead of competing and putting each other down, women from all over should be celebrating women's progress and contribution to the world, as well as empowering all types of women. 

Shout-out to the strong women past and present, who paved the way for us and those who continue to fight for (and with) us. 

Here's an illustration that I like: 

Ramya Sriram 

Lots o' Love, Linda 

Tet Offensive

This Lunar New Year marks 50 years since the Tet Offensive, 1968. 

Not only did the Viet Cong broke a truce that previously gave everyone the chance to celebrate Lunar New Year festivities; this was also a significant turning point of the Vietnam War that affected the overall outcome of the war. 

Brand Bowl 2018

Here are some of this year's Super Bowl LII's commercials: 

Tide - It's a Tide Ad
Agency: Saatchi & Saatchi New York 

Amazon - Alexa Loses Her Voice 

Agencies: Lucky Generals, and D1 (Amazon's internal creative agency) 

Tourism Australia - Dundee
Agency: Droga5

Budweiser - Stand By You

Toyota - Mobility Anthem

Refugee Week

Cousin, Aunty, myself and Mother 

As a proud daughter of a (former) refugee and in honour of Refugee Week, a big THANK YOU goes out to my mum, aunty and cousin for their bravery in search for a better life. 

They were a part of the mass exodus that resulted in the years after the Fall of Saigon or Fall of South Vietnam. Risked their lives to escape the reunified Vietnam's communist regime by fishing boat to find refuge in a foreign country they knew nothing about and started afresh. 

I wouldn't be here today enjoying the basic human rights that so many people take forgranted if it weren't for them. And a big shoutout to the late Malcolm Fraser for having the compassion big enough to take them in. 

If only we had more compassionate politicians today. 

I stand with refugees. 

Lots o' Love, Linda 

Evan

This was brilliantly executed by BBDO New York. I won't add any further commentary to this but take a look for yourself if you haven't checked it out already.