Image via Hollywood Reporter |
The infamous selfie from the Oscar's 2014 that Ellen DeGeneres posted onto Twitter that received a lot of attention and over 2 million re-tweets on Twitter, was a part of a marketing stunt for Samsung.
The product placement integration was handled by Publicis Groupe who was also responsible for an infamous controversial selfie of President Barrack Obama.
Turns out that the Oscar selfie photo was valued between $800 billion and $1 billion, due to its featured celebrities and the amount of sharing of the photo onto social media, which ultimately caused the social network to collapse temporarily.
The product placement integration was handled by Publicis Groupe who was also responsible for an infamous controversial selfie of President Barrack Obama.
Turns out that the Oscar selfie photo was valued between $800 billion and $1 billion, due to its featured celebrities and the amount of sharing of the photo onto social media, which ultimately caused the social network to collapse temporarily.
Lots o' Love, Linda