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Images via BGR |
Research In Motion (RIM) gave birth to the first smartphone, the BlackBerry, which opened up the new market for smartphones. While I remember there was a time that quite a few people were proud bearers of the BlackBerry, that number eventually declined over the years, while Apple and Samsung became the top dominant players of the smartphone market.
RIM (now officially changed its brand name to BlackBerry) is finally having another go at being relevant and to regain its market share. I had no idea that BlackBerry was launching new products until I noticed the buzz on Twitter. Official product launches are happening around the world in major cities as I type this. Live coverage and tweets with hashtag #BB10 generates the excitement of discovering what BlackBerry has in store for us.
Their attempt to make a comeback consists of the unveiling of two new BlackBerry 10 handsets, new operating system as well as the re-branding and launch of their new web storefront called BlackBerry World (formerly known as BlackBerry App World). And, the new appointed global creative director is Alicia Keys!
It's quite unfortunate to see companies on the road to becoming obsolete, but it's always exciting to get the news that they are bouncing back after a period of hiatus (eg: New Myspace). Perhaps, an important life lesson here is to always pick yourself up, no matter what!
Only time will tell whether the BlackBerry 10 becomes successful. For now, all the best of luck to BlackBerry!
Lots o' Love, Linda